In SharePoint 2013 another feature we must like is the Friendly URL's. This is main feature in terms of SEO as well. If your site has the custom navigation needs to be implemented then one way is to implement from the site settings –> Navigation and add/edit/remove the links whatever you want to show up on the site. Another way with SharePoint 2013 is to manage the navigation via Term Store. You can create a term set and terms [Links] in it to show these terms as links on SharePoint site. For example, if you want to map your /pages/default.aspx with /home then it is possible with this new feature.